This Week at a Glance
Total Revenue
$4,820
↑ 12% vs last week
Best week in 6 weeks
Appointments
68
↑ 8 from last week
3 no-shows this week
New Clients
11
↑ 3 from last week
4 came from referrals
Google Rating
4.8
+3 reviews this week
94 total reviews
Daily Revenue This Week
Monday through Sunday
Friday + Saturday = 52% of weekly revenue
How Clients Found You
This week's new bookings
Top Services This Week
01
Color + Highlights
22 appointments
$1,980
↑ 18%
02
Cut + Style
19 appointments
$1,140
↑ 5%
03
Deep Treatment
14 appointments
$980
↑ 22%
Reviews This Week
★★★★★
"I've been coming here for two years and every single time I leave feeling like a new person. Sarah is an absolute artist with color. I won't go anywhere else."
— Jennifer M., 3 days ago
Responses sent this week
3 of 3
Review requests sent
11 clients
✓ All reviews responded to within 2 hours. Review requests sent automatically after each appointment.
6-Month Revenue Trend
This Month
Mar
$19.6k
on track
March is tracking 7% above February with 2.5 weeks remaining in the month.
Your Deep Treatment service is quietly becoming your best growth opportunity.
Deep Treatments are up 22% this week and trending up for the third week in a row - but they're only being offered to about 20% of your color clients at checkout. Based on your booking patterns, clients who add a Deep Treatment come back 40% sooner than those who don't. A simple add-on prompt at checkout - or an automatic follow-up message after color appointments - could meaningfully increase both revenue and return visits without adding a single new client.
→ Add checkout prompt
→ Set up follow-up message
Focus Areas for Next Week
Three things worth your attention this week.
-
1
No-shows are up slightly - you had 3 this week vs 1 last week. Your automated reminder sequence is set to send 24 hours before - consider adding a second reminder 2 hours before the appointment for Thursday and Friday slots which had all 3 no-shows.
-
2
Monday is consistently your slowest day - revenue was 52% below your daily average this week. A Monday-only promotion for existing clients could smooth out the week and increase overall revenue without adding staff.
-
3
You have 11 new clients from this week - none of them have booked a return appointment yet. A "welcome back" message goes out automatically at the 3-week mark, but a personal follow-up from the front desk at 1 week tends to convert at 2x the rate.